Your site's design plays a major in role in the user's decision to either stick around or continue surfing. Graphics, layout, load time, fonts and ease of navigation can all influence the user. To craft a site that retains visitors, make it fast, clean and pleasant.
You can find out more about your users with a web traffic monitoring service. Web hosting companies often offer these as part of their packages, and they're a must. Sign up for an outsourced service or purchase the software if it's not a part of your web hosting plan. It will be useful in marketing, advertising, search engine placement and design.
Although search engines don't penalize for spelling or syntax errors, someone who finds a spelling mistake on your site may view it as unprofessional. Many people believe such mistakes indicate a lack of cultural authority and credibility. Run a spell check on every page before publishing.
Don't use "construction" areas
Any editor from a directory such as Yahoo! or ODP will tell you that a site using "This page is under construction" messages won't be listed. Visitors don't enjoy "construction" areas either. Don't submit to directories until you have your whole site up.
Do pretty pages matter?
It's important that your site look pleasing to visitors. If your site looks bad, many potentially loyal users won't go past your home page. Get together with your design department to determine the best layout, colors, fonts and graphics for your site.
How long will users stay?
If your visitors have to wait 30 seconds for your site to load, you can be sure you're losing half your audience. These days there are plenty of sites that load far more quickly, and users naturally prefer those. Reducing the amount of time it takes for your site's front page to display completely can help you hang onto users. This is called optimizing your site's load time.