Saturday, October 20, 2007

The Importance of Keywords for Rankings

Most techniques to improve your search engine rankings have one thing in common -- keywords. Choosing appropriate keywords is extremely important. Think about it: Keywords are what lead search engine users to your site.

How to choose your keywords
choosing the right keywords is the first step to better search engine positioning. Analyze your business carefully and think of all the words that relate to your company or product.
Let's say you sell puppy food. What words would you search for when looking for the same product? Ask your colleagues and friends to think about the same question. This is perhaps the most important stage in your war for a spot in search engines' top 20.

As you think about keywords, consider the following:
Who needs your service?
Think about who will use your services, then target them with keywords. For example, people whose dogs are about to have puppies will need puppy food, so you can add phrases like "dog pregnancy" and "puppy health" to your list.

Include variations of your keywords
People will search for your site using all sorts of keywords. Making your site easy to find means including misspelled, capitalized and plural keywords. Always include the longer forms of keywords too. For example, use "domestication" as well as "domestic."

Avoid wrong keywords
Do not use "stop words" -- particles like "and" and "the" and common words like "Internet." Remember, the more specific your keywords are, the better the chance that people who find your site through search engines will actually benefit from its content.

What are the best places for keywords?

Click on any of the links below to read more about effective keyword placement in:
HTML Title
Text of the page
Meta description
Meta keywords
ALT tags
Comment tags
URL name

Alphabetical priority and its influence
Whether a file name starts with A or Z can have a surprising effect on a site's search engine rankings. Some small search engines still use alphabetical priority as a ranking factor. Directories such as Yahoo! and Open Directory Project list sites in alphabetical order. It's important to consider the effect of the alphabetical hierarchy as you choose keywords
Make sure your main page is full of keywords. It has a higher chance of being indexed than your other pages, and it will be the only page indexed by some engines.

Keyword Prominence
The best place to place keywords in the text is at the top of each page, preferably the main page. The closer your keywords are to the start of the page or the start of a sentence, the better. This concept is known as "keyword prominence." You'll frequently see it used to describe search engines' algorithms.

Keyword Density
This concept, also known as keyword weight, measures the relationship of keywords to keyword density is almost never this high? The recommended density is 3-7%. This means that your keyword should repeat 3-7 times for every 100 words.

Keyword Frequency

Keyword frequency is a measure of the number of times keywords occur within a page's text. It's tied to the concept of keyword density. Search engines want to see more than one repetition of a keyword in your text to make sure it's not an isolated case. The recommended repetition is 3-7 times.

How The Design of Site affects Search Engine Rankings

Your site's design plays a major in role in the user's decision to either stick around or continue surfing. Graphics, layout, load time, fonts and ease of navigation can all influence the user. To craft a site that retains visitors, make it fast, clean and pleasant.
You can find out more about your users with a web traffic monitoring service. Web hosting companies often offer these as part of their packages, and they're a must. Sign up for an outsourced service or purchase the software if it's not a part of your web hosting plan. It will be useful in marketing, advertising, search engine placement and design.
Spell well
Although search engines don't penalize for spelling or syntax errors, someone who finds a spelling mistake on your site may view it as unprofessional. Many people believe such mistakes indicate a lack of cultural authority and credibility. Run a spell check on every page before publishing.
Don't use "construction" areas
Any editor from a directory such as Yahoo! or ODP will tell you that a site using "This page is under construction" messages won't be listed. Visitors don't enjoy "construction" areas either. Don't submit to directories until you have your whole site up.
Do pretty pages matter?
It's important that your site look pleasing to visitors. If your site looks bad, many potentially loyal users won't go past your home page. Get together with your design department to determine the best layout, colors, fonts and graphics for your site.

How long will users stay?
If your visitors have to wait 30 seconds for your site to load, you can be sure you're losing half your audience. These days there are plenty of sites that load far more quickly, and users naturally prefer those. Reducing the amount of time it takes for your site's front page to display completely can help you hang onto users. This is called optimizing your site's load time.


Sunday, October 7, 2007

The Importance of Web Promotions

In recent years many search sites have capitalized on the portal trend, positioning themselves as starting points for all of a user's online explorations. The main page at, for example, features customizable options such as stock quotes, horoscopes, news, shopping and more. This trend has leveled off a bit with the emergence of portals and specific destination sites. However, major portals will remain a popular gateway for many web surfers. Because the top 8 most-visited search sites combine portal features with a search engine or directory, a good listing on one of these sites provides terrific exposure.

Online advertising, such as banner campaigns, can be quite expensive. Search engine placement, on the other hand, can be a low-cost process. Although some search engines have "pay-per-click" programs, paid submissions and many companies optimize sites for paying clients, there's no reason why you can't significantly increase your site's traffic by simply understanding and applying optimization strategy. Any webmaster can learn more about search engine optimization tips and submission procedures.

High search engine rankings can be more effective publicity tools than paid ads. A top position on a major search engine such as Google can increase traffic far more than an expensive banner ad. Plus, the traffic you get will be more targeted -- it will consist of people who set out to find exactly what your site has to offer.


Friday, October 5, 2007

Search Engine & its Working

Search engines help people find relevant information on the Internet. Major search engines maintain huge databases of web sites that users can search by typing in some text. A search engine is an information retrieval system designed to help find information stored on a computer system, such as on the World Wide Web, inside a corporate or proprietary network, or in a personal computer. The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of items that match those criteria. This list is often sorted with respect to some measure of relevance of the results. Search engines use regularly updated indexes to operate quickly and efficiently.
To compile their databases, search engines rely on computer programs called "robots" or, more specifically, "spiders." These programs "crawl" across the web by following links from site to site and indexing each site they visit. Each search engine uses its own set of criteria to decide what to include in its database. For example, some search engines index each page in a web site, while others index only the main page.
The vast majority of Internet users find new web sites by using a search engine. A position within the top 20 listings of a major search engine tremendously increases traffic to a web site.